Search Catalogue

Seedwell is a personal finance app using behavioural insights to help consumers. Provided by employers, the app provides a central hub to help employees navigate the financial marketplace starting directly from their paycheque deposit. Consumers are provided with nudges (e.g., anticipating their pay and identifying ways they could use those funds), and access to financial literacy material and financial advisors, without being recommended specific products.

Adopter: Seedwell

West Neighbourhood House and Prosper Canada have partnered to implement the use of a financial coaching/counselling platform. The goal is to develop a platform that seamlessly integrates all functions, from the first point of consumer contact to the financial coach’s/counsellor’s ongoing support of their client. Assessing and monitoring clients’ financial wellbeing is of key significance and will help tailor support to consumers’ needs. The platform will provide an understanding of key indicators such as income progression, savings, credit score, and financial goal progression.

Adopter: West Neighbourhood House

SAFE Women is a professional development training course to help financial literacy educators understand and apply trauma- and violence-informed approaches (TVIA) when supporting women.

Adopter: Families Canada

A program designed to help low-income individuals achieve financial stability through savings and workshops.

Adopter: Anonymous organization

The Quiz on Banking 101 – Credit Cards helps gauge consumers’ understanding of the article: Common financial mistakes to avoid in Canada, which provides advice on budgeting, reading the fine print in agreements/contracts, creating and maintaining a good credit history, different credit card options, credit card misuse, etc.

Adopter: Scotiabank

The Quiz on Being New to Canada helps gauge consumers’ understanding of the article: A newcomer’s guide to choosing a bank account, which provides information on eligibility to open a bank account, explains how to choose and open a bank account prior to arriving in Canada, account options once in Canada, potentially building a credit score, etc.

Adopter: Scotiabank

The Quiz on Student Banking 101 Video helps gauge students’ understanding of the video: Check out our Student Banking 101. This video gives information on student account options, online banking and mobile app use, how to get financial advice, creating and managing a budget, and borrowing wisely. It also provides education on scams and frauds, providing “To-Do” lists on opening accounts, borrowing, and online security.

Adopter: Scotiabank

Black Moms Connection launched FinLit U in 2020. It is an 8-week financial literacy masterclass designed for Black mothers and is led by Black financial professionals. The program leaders consult with consumers and financial professionals from the Black community to ensure a highly tailored approach that aims to improve confidence and rates of inclusion in the financial system. They use qualitative and quantitative feedback to assess consumers’ access and use of financial products and services, as well as to get a sense of the kinds of negative experiences that Black consumers may face.

Adopter: Black Moms Connection

BEAR publishes guides and reports for stakeholders on how to apply behavioural insights, as well as engage in financial consumer research—for example, collecting data on credit card choice and ways to effectively promote savings behaviours.

Adopter: Behavioural Economics in Action at Rotman

The CCFWE are currently working with financial service providers, social service agencies, policymakers and family lawyers to build tools and resources that will help them identify and respond to signs of domestic economic abuse for victims of intimate partner violence. These tools include the Economic Abuse Screening Tool for social service providers that helps frontline workers detect victims and refer them to appropriate financial resources; fact sheets for banks, social service providers and the general public on economic abuse tactics and resources; a financial literacy course specifically designed for victim-survivors to recover from economic abuse.

Adopter: Canadian Center for Women’s Empowerment